Work for Save The Bay
Save The Bay is the largest regional organization working to protect, restore and celebrate San Francisco Bay. As its leading champion since 1961, Save The Bay protects the Bay from pollution and inappropriate shoreline development, making it cleaner and healthier for people and wildlife. We restore habitat and secure strong policies to re-establish 100,000 acres of wetlands that are essential for a healthy Bay. We engage more than 25,000 supporters, advocates and volunteers to protect the Bay, and inspire the next generation of environmental leaders by educating thousands of students annually.
Save The Bay is seeking a motivated, creative and skilled Online Communications Manager to further professionalize our online marketing program and implement a creative online strategy to build a larger, and informed and engaged constituency of supporters who are actively helping protect and restore the Bay. This is an amazing opportunity to put your skills to good use with one of the leading environmental nonprofits in the Bay Area.
The Online Communications Manager will leverage new technology and creative marketing expertise to design and execute online strategies and web enhancements that recruit new supporters, increase online activism and increase website traffic. The Manager will lead Save The Bay’s online programs including the website, email communications, social networking; contribute to online fundraising and advocacy campaigns; and provide other communications support as necessary.
The ideal candidate has demonstrated success in leading online marketing/communications for a cause-related organization with proven results, outstanding project management experience and can analyze online statistics to determine ROI and inform work. Knowledge of Salesforce for nonprofits, Drupal and Drupal modules is essential. Web development and graphic design skills are a plus.
Reports to Communications Director and manages a part-time web producer.
RESPONSIBILITIES:
Manage Online Communications Program
- Cultivate and engage Save The Bay’s online constituents to increase activism, volunteerism and donations.
- Grow online list by designing cutting-edge issue-oriented recruitment campaigns to attract new audiences.
- Lead communications team in expanding and integrating social networking efforts with existing and new technologies, including blogging, Facebook, Twitter, Flickr, YouTube and others.
- Create and manage Save The Bay’s online outreach calendar including e-newsletters, action alerts and fundraising appeals.
- Support Save The Bay’s policy objectives by designing compelling online actions.
- Work with development department to execute effective online fundraising campaigns.
- Design an online crisis communications rapid response plan.
- Research and lead online marketing activities, including tagging, online advertising, viral marketing, and search engine marketing and optimization.
- Leverage tell-a-friend and viral marketing opportunities to continue to engage new people in Save The Bay’s work.
- Stay on top of new trends and research in online marketing and social networking.
- Use Salesforce, Drupal and Vertical Response to prepare and analyze appropriate online metrics to track the success of current efforts and to inform future strategies.
Manage Save The Bay’s website
- Keep website current, fresh and engaging by managing content, look, feel, and function.
- Supervise web producer in implementing additions, changes, and upgrades, such as design and graphic enhancements, navigation improvements, additional tools, and new features that will help achieve the organization’s online goals.
- Work with web producer to design email templates and online actions for use in online advocacy campaigns.
- Work with graphic designers to create powerful and effective campaign graphics for use on- and off-line.
- Work with Drupal and Drupal modules, such as calendaring systems, photo galleries, news archives, and RSS feeds to enrich user experience and engagement.
- Analyze and prepare monthly website statistics to track success of current features and inform ongoing web development efforts.
- Other responsibilities as assigned.
QUALIFICATIONS:
- At minimum four years of experience in online communications for a nonprofit or cause-related organization.
- Demonstrated success in increasing web traffic and growing online constituencies, including segmentation strategies.
- Outstanding web development and production experience and complete command of current Internet technologies, protocols, and standards.
- Creativity and innovation in directing online marketing tasks to complement organization’s mission.
- Exceptional project management skills with ability to manage multiple projects simultaneously, complete projects on tight deadlines, and rapidly respond to new developments.
- Experience in online advocacy, community-building and fundraising, and other web marketing techniques, including online advertising, email outreach, social networking, and search engine marketing and optimization.
- Superior problem solving skills.
- Strong leader able to work independently with a minimum of direction.
- Able to generate and deliver persuasive and clear verbal and written communications.
- Experience in effectively managing consultants, vendors, and project teams.
- Bachelor’s degree in communications, marketing, technology, or related field.
REQUIRED TECHNICAL QUALIFICATIONS:
- Fluent with MS Office, Adobe Creative Suite, bulk email programs, and social media tools.
- Demonstrated knowledge of Salesforce.com reporting.
- Knowledge of HTML, CSS, Drupal and current web technologies and applications.
- Demonstrated knowledge of email marketing best practices, HTML templates, segmentation and metrics reporting.
- Graphic design skills and knowledge of Adobe Photoshop, Illustrator, and InDesign are a plus.
TO APPLY:
This position is open until filled. Salary commensurate with experience, plus excellent health benefits. Women and people of color are encouraged to apply. EOE.
Email resume and cover letter to: jobs@saveSFbay.org. Please put "Online Communications Manager" in subject line.
No phone calls, please.
The Director of Major Gifts develops and leads implementation of the strategic direction, work plan, and staff/volunteer complement that will cultivate, solicit, and steward individual and family-foundation donors who contribute $1,000+, including planned gifts. Responsibilities include identification, cultivation, solicitation, and stewardship of new and existing donors. The Director of Major Gifts works closely with all members of the development team to ensure effective strategies that move donors through the fundraising cycle to major gifts.
Save The Bay has an annual budget of about $3.0 million per year in individual and institutional gifts, including approximately $500,000 in major gifts and bequests. Our Strategic Plan projects a $5.0 million annual budget by 2015, including $1.0 million+ in major gifts and bequests.
The Director of Major Gifts reports to the Director of Development, supervises the Major Gifts Manager, and works closely with the Executive Director, program directors, Board of Directors, and key volunteers.
RESPONSIBILITIES:
Major Gifts 80%
- Develop overall strategy and implementation plan for growing major donor program
- Establish and achieve annual major gift goals and budget
- Manage portfolio of 125-150 prospects and current donors, executing annual plans to cultivate, solicit and steward those donors
- Play a major role in 50th Anniversary fundraising activities in 2011, including soliciting individuals for a fall gala and other events
- With the Major Gifts Manager, staff the Executive Director, Director of Development, and board members in their major donor responsibilities, including creating solicitor teams, developing strategies for asks, and ensuring that all parties have the encouragement, resources, and external accountability to achieve established goals
- Write and produce all major fundraising and marketing materials for internal and external audiences
- Develop cultivation and stewardship events for prospects and major donors
- Coordinate stewardship for major donors, including board thank you calls and notes to donors; preparing special mailings and emails to donors; and writing personalized thank-you letters
- Collaborate with Development Manager - Annual Fund to develop and evaluate membership recruitment and renewal strategies to upgrade donors to $1,000+
- Create and staff a volunteer committee charged with major gift fundraising
- Integrate Major Gifts Program with other fundraising, communications, and program activities, especially annual fund, legacy giving, institutional giving, volunteers, and other efforts.
Planned Gifts 10%
- Identify potential planned gift donors, make direct solicitations, write proposals, and develop cultivation and solicitation procedures, gift tracking system, and gift recognition and stewardship procedures.
Supervise 1-2 staff positions 10%
QUALIFICATIONS:
- Bachelor’s Degree
- Demonstrated success managing and implementing a major gifts program
- Demonstrated success soliciting five-to-six figure gifts
- Demonstrated success and acumen in working with volunteers
- Minimum 7-10 years fundraising experience
- Excellent communication and interpersonal skills, especially strategic relationship-building, public speaking, and fundraising
- Strategic, creative thinker, able to see the big picture, take initiative and set priorities
- Excellent time-manager and problem-solver, able to work independently and with multiple constituencies
- Strong computer skills, including Microsoft Word, Excel
- Familiarity with Salesforce database preferred
- Experience in overseeing moves management for major donors
- Willingness to travel around the Bay Area 3+ days per week for visits
- Passion for Save The Bay’s mission and programs, especially public engagement with San Francisco Bay and environmental education of students and adults
- Familiarity with environmental issues, education and advocacy a plus
TO APPLY:
This position is open until filled. Salary is commensurate with experience; excellent health and retirement benefits. We are an Equal Opportunity Employer.
Email resume and cover letter to jobs@saveSFbay.org, (subject line: Director of Major Gifts), or mail to:
Director of Major Gifts Search
Save The Bay
350 Frank Ogawa Plaza, Suite 900
Oakland, CA 94612
No phone calls, please.